Virginia's Blue Ridge
RVCVB Destination Vision 2030 - Building

Summary of Visioning Results Using Mind Maps

A Mind Map is a way to visually organize information. So far during the Destination Vision 2030 process, groups of citizens and community leaders have met to brainstorm the needs of our region. All ideas, no matter how grand or small, have been compiled on mind maps in six key areas of focus. All are available to download and review below.


Gaining the most out of the possible!

Regional tourism is an important economic driver. The travel and tourism industry as a whole has become very competitive. We need to focus on “gaining the most out of the possible.”

VBR Mind Map


Arts, Culture & Heritage

Just as important to the magnetism of the region is its stellar collection of Arts, Culture & Heritage from attractions to performances. But, there are opportunities to expand the arts, celebrate the culture and better interpret our history.


So much potential exists in the region and with the right destination infrastructure the possibilities are endless.

Meetings, Conventions & Events

Virginia’s Blue Ridge has been a great resource for groups of all sizes. But, as the competition heats up, so does the need for upgraded facilities and experiences.

Outdoor Recreation

Recently named one of the 10 Best Bike Friendly Cities by USA Today Travel, Virginia’s Blue Ridge boasts an amazing array of Outdoor Recreational opportunities, from the future of Explore Park to the Blue and Green Ways around the region.

Tourism is BIG Business for Virginia’s Blue Ridge and NOW is the time to take action to improve upon our tourism products and services.


Arts & Culture Mind MapEconomic Development Mind MapEducation Mind Map
Meeting Facilities & Unique Venues Mind MapOutdoor Recreation Mind MapSports Mind Map

The Roanoke Valley Convention & Visitors Bureau:   101 Shenandoah Avenue, NE   |   Roanoke, VA 24016
(540) 342-6025 or (800) 635-5535

Virginia's Blue Ridge